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Most business owners know SEO (Search Engine Optimization) boosts visibility. But what many miss is that editing is the secret sauce that turns clicks into readers who stay.
This week, I’m sharing practical tips to make your content not only SEO-friendly, but reader-friendly.
SEO Editing Matters
When editing content for SEO, it’s crucial to keep in mind that the content meets not just the search engines’ needs, but also engages your audience.
Keyword stuffing is a quick way to lose readers.
Strategic editing ensures keywords enhance the natural flow of content while answering readers’ questions. Remember, the goal is to attract traffic and build trust.
Three Factors that Influence Ranking
Google and other search engines prioritize content that meets these three criteria:
Authority: Does the website include backlinks, look credible, and have polished writing?
Example: A winery blog backlinks to a respected wine journal to support tasting notes.
User Experience: Is the content quick to load, mobile-friendly, and uses easy-to-read formatting?
Example: A restaurant’s menu page that opens fast on phones and uses clear headers instead of long text blocks.
Relevance: Does it answer the readers’ question in a clear and focused manner?
Example: A bakery blog titled “Best Flour for Sourdough” that compares flours, rather than diverging into general bread history.
Quick Fix Corner (Actionable Tips)
Break up long paragraphs with headers (H1, H2, H3).
Use keywords naturally, sprinkle them in body text, headers, and subheadings.
Add variations of keywords to broaden reach.
Include alt text in images for accessibility and SEO.
Tighten sentences: clarity over clever writing.
Final Thoughts
These edits do more than improve new content—they breathe new life into old posts.
A quick refresh can give them a second life by boosting rankings, drawing in new traffic, and maintaining relevance. Even small edits can have a big impact on your visibility.
If staying on top of SEO editing feels like adding one more thing to your plate, that’s where I can help.
Want quick, actionable ways to level up your messaging? Check out this newsletter.
Ways I Can Help:
📝 One-Off Copy Edit & Audit: Need a second opinion on your content? I'll review your blog post or website page and send you a detailed breakdown of what's working and specific recommendations to improve it.
☕ Discovery Call: Thinking bigger picture? Let's jump on a call and explore how we can work together on your content strategy.
See you next week, and hit reply if you have questions!
Cheers,
Annie
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